Guides and news on email prospecting
Method, deliverability, warmup, copywriting, follow-ups, reply tracking: our practical guides to running successful B2B email prospecting campaigns.
10 November 2026 · 7 min read
B2B email prospecting: the complete method, from list to first reply
Target, sending mailboxes, warmup, copywriting, follow-ups, reply tracking: the step-by-step method for launching a B2B email prospecting campaign that wins meetings.
Read the article →
10 November 2026 · 5 min read
Email inbox warmup: how long it takes, how it works, and can you prospect during it
Why a new inbox needs to warm up before you start prospecting, how long to allow, how automatic warmup works, and what pace to send your first emails at alongside it.
10 November 2026 · 4 min read
SPF, DKIM and DMARC explained simply (and how to check yours in five minutes)
What SPF, DKIM and DMARC are for, what Gmail, Yahoo and Outlook now require, how to read your DNS records and fix the most common errors before you start prospecting.
10 November 2026 · 4 min read
Should you use a dedicated domain for prospecting? How to choose, configure and redirect your sending domains
Prospecting from your main domain or a secondary domain, which extensions to avoid, how many mailboxes per domain, and how to set up and redirect a sending domain properly.
10 November 2026 · 5 min read
Writing a first prospecting email that gets replies
Subject line, opening sentence, problem, proof, ask: the structure of a first B2B prospecting email that makes people want to reply, with before/after examples and the mistakes that put people off.
10 November 2026 · 5 min read
Prospecting email follow-ups: how many, how often, and what to write
Why most replies come from a follow-up, how many to send, what timing to use, how to write a follow-up that adds something, and when to stop.
10 November 2026 · 4 min read
Personalising prospecting emails with AI without sounding fake
What AI does well and badly in prospecting, how to frame a personalised hook, where to get the information, how to review at scale, and the mistakes that betray an email written by a machine.
10 November 2026 · 5 min read
Why your outreach emails land in spam (and how to fix it)
Authentication, domain reputation, volume, list quality, content, complaints: the most common reasons outreach emails get classified as spam, and a plan to fix it in the right order.
10 November 2026 · 4 min read
Handling replies to an outreach campaign: interest, refusals, out-of-office and wrong contacts
How to sort and handle each type of reply to an outreach email, with reply templates, the response times to keep, and how to turn a "that's not me" into a new contact.
10 November 2026 · 4 min read
The metrics of an email outreach campaign: the ones that matter and the ones to ignore
Response rate, positive replies, bounces, inbox placement, meetings: which numbers to follow on an email outreach campaign, how to read them and when they become reliable.